2023 has been a transformative year for the fashion industry with creative directors coming and going, more wearable pieces showcased on the runway, and designers elevating their brands. We've seen Bottega Veneta change directors from David Lee to Matthieu Blazy while Lee is heading to Burberry to revitalize the renowned British label. Brands seem to be focusing on timeless and modern designs for each season. And all shades of red are the talk of the industry, as we discuss later on. These changes have driven new inspiration for the top fashion brands of the year, allowing pieces on the runway to be more wearable for consumers. The plethora of red in pieces throughout most brands, a focus on elevating basics, and the emphasis of quiet luxury, gives us a pretty good idea of what we will be seeing post December 31st.
Red Hot
One color has taken over this past fall/winter seasons, and this fashion statement will not be slowing down in 2024. Red sweaters, red handbags, red shoes, red tights and leather, are all pieces shown in the runway collections during the 2023 shows. Especially, in the Spring 2024 collections, red was incorporated beautifully at Valentino, Hermès, The Row, and so many other prestigious labels. This trend is accessible to everyone with red being a prominent color at brands such as J.Crew and Mango as well. Although this one color may be a bold addition for some people who want to participate in the trend, adding red tights or a red handbag is a chic way to elevate your minimalistic outfit. In 2024, there is no doubt that all shades of red will become an essential part of peoples wardrobes.
Back to the Basics
After a few years of bold trends and showier designs, the Spring 2024 collections have showcased the importance of timeless pieces throughout your wardrobe. The Row, Proenza Schouler, and Ferragamo have all designed and presented simplistic pieces for the year ahead. And no, "basics" doesn't mean boring. Neutrals can be designed with eye catching silhouettes, textures, and materials, that all elevate minimalistic pieces. The key is to invest in pieces that fit you well, such as white tees, trousers, and denim, to create a base for a put together look. Adding in textured bags, unique shoes, and statement jewelry is a way to spice up your basics further. As we head into 2024, having a foundation of basics in your wardrobe will not only make it easier to get ready in the morning, but essential to present a chic, effortless look.
Quiet Luxury
Opulence has evolved over the course of time. First, big jewelry and furs, thanks to Anna Wintour, was a key proponent of it. Next, luxury was defined by the bold logos on handbags. Now? Quiet luxury, seen though more minimal designs without a loud logo, means the pieces are mostly recognized by people with a trained eye of the labels. Quiet luxury is an up and coming conversation, on and off the runway, that has been showcased in brands like Proenza Schouler, Khaite, and The Row. In years past, the bigger the logo the better, as seen with Chanel or Gucci, however showing off a designer logo isn't necessarily "it" anymore. Unique silhouettes, colors, or materials is what makes these well-known labels pieces stand out, and it is only going to continue to grow throughout other brands in 2024.
Creative Direction
As mentioned earlier, creative directors within the fashion industry have been moving around quite a lot the past couple of years. Because of this, we have seen transformations in brands that, honestly, have been for the better. Earlier this year, Sabato de Sarno took over for the renowned Alessandro Michele as Gucci's creative director. Michele's unexpected departure at the end of 2022 left the fashion industry wondering who was going to fill the coveted role of Gucci's creative director. De Sarno has expressed vast experience within the luxury fashion industry and has, no doubt, executed his new role at Gucci very well. With a focus on more contemporary designs, his opening collection for Spring 2024 definitely delivered. Again, the appeal for wearable and timeless pieces has been shown through De Sarno's designs, showcasing simplicity in a luxurious way. We have also seen Matthieu Blazy entirely transformed Bottega Veneta into "a house, not a brand", as he mentioned in a September New York Times interview. This switch from their signature bright green into various textures, materials, and a more wearable brand, has invited a world of further success and admiration for Bottega. I have a feeling that going into 2024, more brands will take after Gucci's and Bottega Veneta's success by designing more effortless pieces.
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